She is co-author of the book Generation Alpha and regarded as a leading expert and media commentator on Generation Alpha. As a trends analyst she understands the need to communicate with them. The Risk Management Officers have review and approval authority for Special Event Checklists inside the 30-day window or for high-risk events as delegated by their respective RVP’s and the Board of Directors. Ashley Fell Ashley Fell is a social researcher, TEDx speaker and Director of Communications at the internationally recognised McCrindle.
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