This flexibility extends to Antidote’s visual language, where we use a mix of illustrations, graphical stickers and typography to keep the use of the brand fresh and exciting. The layering of two bands to form the logo allows for great flexibility – in creating varying logotypes and playing with the logo by changing the contents of one of the bands. Coffea cruda is a perfect antidote to almost every single homeopathic medicine. Amongst its innumerable uses, the most favorite use of Coffea cruda among homeopaths is its use as an antidote. You wont want chocolate any other way once youve tasted Antidotes amazing chocolate. As seen from excessive coffee consumption, the effects of caffeine are the symptoms that Coffea cruda is used to treat. From this dichotomy emerged the symbol of the brand – the layered cross – which also forms the container for the name and descriptors. Antidote Chocolate KAKIA: COFFEE + CARDAMOM 73 (bukit store). And it is about the convenience of 15-minute delivery. It is a brand about crafting the perfect cup from the finest beans. And the fifth cup working on the last slides of your pitch. It is a brand for the morning’s first cup. Our work started with creating the nomenclature – the brand name (Antidote) and descriptors (Craft Coffee) – and covered the brand identity, visual language and visual expressions of the brand, including packaging and collateral.Īntidote is a brand that is fun. We partnered with a global food delivery giant (name withheld temporarily) to create a delivery-only coffee brand that will have multiple locations in cities around the world.
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